Yuichi is the child that everyone could have been in his youth, arrogant, playful, stubborn... I created this character both as an artistic project but also as an experiment of what tomorrow's models could be that would touch a different audience, young people.
I chose to use a brand like UNIQLO on the sweatshirts because it represents for me, the universe of minimalism in the fashion world and allows to have a better overview on this new kind of model in fashion.
A look at this concept project staging fashion brands with the cartoon universe, concept design by Matthieu H. student at Gobelin l'école de l'image Paris.
01. Blue 青い
02. Purple 紫
03. Red 赤
04. Bordeaux ボルドーレッド
05. Brown 褐色
06. Yellow 黄
© 2020 Matthieu H
